As most of you know, Adsense was once the hottest thing on the Internet. Everyone was jumping on board thinking they were about to get rich. Then, after a few weeks, the majority of site owners couldn’t figure out why they had made only pennies. Soon after, the grumbling and mumbling started about how you couldn’t make money with Adsense.
The facts are, there are quite a few of us who are bringing home damn good paydays with Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make money online. Here’s some Pro strategies that will help increase your payday from Adsense.
To begin with, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. The lack of a focused website is one of the biggest reasons Webmasters don’t make bank with Google Adsense.
For Adsense to show your visitors the highest paying ads, your site has to be very targeted to a keyword. For example, if you have articles on your site discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Adsense isn’t going to give you the high paying keywords.
Okay, pay close attention here. Let’s say your website is about Chicken Wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. If an advertiser is paying $2.00 per click to advertise their Chicken Wing product, your site will get that high paying ad. And what’s more, your visitors will likely click on that high paying ad because they are on your site looking for stuff pertaining to Chicken Wings when they see an add for something to do with Chicken Wings, which in turns gives you an excellent paying click.
Then you have the people who spend all their time sending Social Traffic to their site. It’s no secret to most of us that Social Traffic doesn’t convert. Traffic from Social Sites are just browsing the Internet while they should be working. They don’t click ads!
Google traffic is what drives clicks to Adsense. If your website is niche focused and you have your site SEO optimized for keywords, then when organic traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They are there to find information and they will click your ads!
Another trick is to have some vague or long drawn out post. Internet users are skip readers. Give them a long post or one that doesn’t answer their questions right away and they get bored and start looking around. Don’t solve their problem with your article. Let the Adwords advertiser do that!
The important thing is to focus on one niche per site. Get it focused and on target. Don’t try to cover many niches with your website because you’ll end up with those five cent clicks!
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